Political Lawn Sign Theft: A Hidden Opportunity for Security Companies

Every day across the country, homeowners report stolen or vandalized yard signs, particularly during election season. Whether supporting a candidate or a ballot initiative, political lawn signs are frequent targets of theft and vandalism—a frustrating yet often preventable reality.

Approximately 28% of U.S. households with internet access also pay for a residential security service, with video surveillance systems like Ring, ADT, Wyze, and SimpliSafe among the most popular choices. Though many brands are often reluctant to get involved in political matters, this seems like a missed opportunity for home security companies to engage in a neutral, constructive way to protect free expression.

Security providers should encourage customers to place their lawn signs in clear view of cameras. Additionally, they could offer services to assist in reporting sign theft or vandalism to local authorities on behalf of homeowners. Not only would this deter would-be trespassers, but it could also serve as a timely and effective advertising tool.

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Stump’s September 2024 Newsletter